Benjamin Jochum · Paid media, tracking & analytics
About me
I am a senior specialist in paid media, tracking and analytics based in Copenhagen. I work hands-on: you talk to the person doing the work, not to an account manager.
My background sits where marketing meets data engineering. I build the measurement layer first, then buy media against numbers I trust — and increasingly I ship my own products to test the same ideas on my own budget.
That combination is what the projects on this site are: small, fast tools with real users, honest measurement and no agency overhead.
Day job: Akademikernes A-kasse
Alongside my own projects I work full time at Akademikernes A-kasse, Denmark's largest unemployment insurance fund.
Over the past two-plus years I have broken records there on results that matter: member growth, tracking quality, LLM visibility and analytics maturity.
LinkedInToolbox
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- GA4
- Google Tag Manager
- Server-side tracking (Stape)
- Consent Mode v2
- Enhanced Conversions
- Looker Studio
- LLM visibility
- n8n automation
Let's talk
Tell me about your setup and I'll come back with a concrete plan. I reply within 24 hours.
Copenhagen, Denmark