Paid media
Google Ads, Meta, LinkedIn, TikTok, Pinterest, Reddit, native, programmatic display and DOOH: structure, bidding, creative testing and budget control.
Benjamin Jochum · Paid media, tracking & analytics
Ad spend you can follow all the way to the bottom line
I combine paid media, watertight tracking and AI automation so you know exactly what works — and can scale it. One person, no account layers.
- +167%
- average ROAS growth
- 40M+ DKK
- media budget managed
- 2+ years
- at Denmark's largest unemployment fund
- 24 h
- reply time
Five areas, one connected setup
Everything below is built to work together — media buying is only as good as the measurement behind it.
Tracking
Client-side and server-side Google Tag Manager via Stape, Consent Mode v2, Enhanced Conversions and conversion APIs.
Analytics
GA4 setup and clean-up, Looker Studio dashboards and attribution you can actually make decisions from.
AI advertising
Paid placements inside AI platforms such as ChatGPT Ads — and the comparable formats arriving in other language models.
AI visibility
How a brand shows up in answers from ChatGPT, Claude, Gemini and Perplexity. LLM audits and practical advice.
How I work
01
Audit
I go through accounts, tracking and data and find the real bottlenecks.
02
Foundation
I build the measurement and setup so every krone can be traced to the bottom line.
03
Scale
Continuous testing, creative production and automation that moves the numbers.
Published projects
Everything here is live, built and maintained by me — from first idea to tracking, content and ad accounts.
Paid media & tracking
digitaleannoncer.dk
My consultancy site: paid media, watertight tracking and analytics for Danish advertisers.
Visit siteAI comparison tool
a-kasse.ai
An AI guide that matches Danish workers with the unemployment fund that actually fits their situation.
Visit siteAI comparison tool
akasse.io
Sister project to a-kasse.ai, built to test a second acquisition angle and content structure.
Visit siteAI comparison tool
fagforening.ai
Helps people pick a trade union by comparing price, coverage and profession in plain language.
Visit siteCalculator
pensionsberegner.io
A retirement calculator that turns savings, payout age and taxation into one clear number.
Visit siteLocal services
slåsøm.dk
A local craft and repair service site — small, fast and built to convert on mobile.
Visit siteLLM visibility
llmaudit.dk
A Danish-focused audit that shows how a brand appears inside answers from ChatGPT, Claude, Gemini and Perplexity.
Visit siteLLM visibility
llm-audit.ai
International sister to llmaudit.dk: practical LLM visibility checks and recommendations for any market.
Visit siteAI advertising
chatgptwerbung.ai
German-language guide to advertising inside ChatGPT and the ad formats arriving in AI platforms.
Visit siteAI advertising
chatgpt-ads.io
English-language counterpart covering ChatGPT Ads setup, targeting and measurement for advertisers.
Visit siteTravel content
ferienindänemark.at
Austrian-facing holiday guide to Denmark: destinations, tips and inspiration for German-speaking travellers.
Visit siteTravel content
schönesdänemkar.de
German holiday inspiration site showcasing the best of Denmark for travellers planning their next trip.
Visit site
Day job: Akademikernes A-kasse
Alongside my own projects I work full time at Akademikernes A-kasse, Denmark's largest unemployment insurance fund.
Over the past two-plus years I have broken records there on results that matter: member growth, tracking quality, LLM visibility and analytics maturity.
LinkedInToolbox
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- GA4
- Google Tag Manager
- Server-side tracking (Stape)
- Consent Mode v2
- Enhanced Conversions
- Looker Studio
- LLM visibility
- n8n automation
Let's talk
Tell me about your setup and I'll come back with a concrete plan. I reply within 24 hours.
Copenhagen, Denmark